Olay Cleanser

I came across this advertisement while reading a magazine. It caught my eye because of the light colors used. The background is light blue and the writing is white. The model in this ad has very fair skin with light blue eyes, and hair so blonde it is almost white. These light colors were used because they look very clean. This ad is for a skin care product that claims to remove two times the amount of dirt and makeup than any other facial wash. This product claims to clean better than any other brand, therefore they used clean-looking colors in the background to get the point across.
The advertisers also make the consumers feel the need to satisfy curiosity. All this ad says is the product removes two times the amount of dirt than any other brand and it exfoliates the skin. The last thing this ad says is "For more on how to make your skin sing, visit SkinCareFacts.com". This makes the consumer want to go to the website and learn more about the product.
The advertisers want the consumers to believe that if they buy the product, their skin could be as flawless as the model's. The model is wearing very light makeup and has her hair tied back. It looks as if she just washed her face. The viewers notice this and want to look that beautiful after they just washed their face. This convinces them to buy the product.

The strategies the advertisers used were very smart. I think the advertisers tried to appeal to teenage girls and it worked. This ad made me want to buy the product because I want my skin to look as flawless as hers after I wash my face. The techniques and appeals used in this advertisement lured in teenage girls to buy or want to buy the product.