This perfume commercial is targeted at women ages 20-40. It is also targeted at upper-middle class and upper class people. In this ad, Caucasian females were represented. These females rarely looked at the camera. They were mostly facing the side, looking up, or looking down. This is a form of snob appeal. Only one model looked at the camera while walking the runway.
The colors used in this commercial were dark. The two main colors were gold and black. The use of these colors show a need for prominence. Black and gold are considered classy colors. Some of the clothes worn in this commercial had jewels and sparkles to it, which also shows a need for prominence. The jewels and colors used show the viewer that this product is upper class.
The advertiser wants the viewers to understand that this product is for wealthier people. I feel that this ad is targeted to the wealthier people and is telling them that this product is something they need to have. The advertisers used the avante garde technique to appeal to the consumers.
http://www.youtube.com/watch?v=mXrWiJcmvBI
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