Justin Bieber's Girlfriend

I was re-reading one of my old magazines when I came across an advertizement for a perfume called "Justin Bieber's Girlfriend". One side of this advertizement shows some pictures of Justin Bieber by himself and a few pictures of Justin and a girl together. The other side of this ad shows Justin and the same girl leaning in to kiss each other.
This ad was using the need for affiliation appeal. The message this advertizement was trying to show is if you buy the perfume, you could be Justin Bieber's girlfriend. They are saying that Justin Bieber likes girls who use this product. Many girls are lured into the ad because they feel the need to be accepted by Justin.

There is also a snob appeal in this ad. In a few of the pictures of Justin by himself, he is looking away from the camera. When I saw these pictures, I began to think the advertizement is trying to say that Justin is too good for most girls. It is saying that if you buy the perfume, you will automatically become one of the few girls Justin would consider to become his girlfriend.