I was reading an issue of Seventeen Magazine earlier today and I came across an advertizement for limited edition shades of Maybelline's great lash mascara. One half of the ad shows a picture of a girl wearing purple mascara. I thought this picture was very cool and it drew me into this advertizement. Then, I started to read what was on the ad. Words such as "trendy" were used. This word is very vague, so every one who reads this gives the word their own meaning. When I read the word, I immediately started to think it meant the next big invention in the world of makeup. Phrases were also used in this ad such as "America's favorite mascara gets greater". First off, they are trying to persuade readers that this product is the best of the best. They say that this is America's favorite mascara brand, but how is there any way of telling? They also said that the product has gotten "greater". What do they mean by greater? The wording used in this advertizement is very vague. They language used is meant to manipulate the readers that this product is a must-have and that this mascara is the best of the best. At first, I was drawn into this ad because of the picture and the language used, but then I realized that the company was just trying to trick readers into buying the product.
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