Garnier Fructis Commercial

As I was watching TV, one commercial caught my attention. It was for the Garnier Fructis Pure Clean hair care line. The first thing that caught my attention was the lighting used. The first thing shown in this commercial is people that don't use the product. When they show these people, the lighting is dull. The colors in the background are awful shades of blue and grey. The people also look very unhappy. After these people are shown, the ad shows people who use the product. The lighting suddenly becomes brighter and much vivid colors are shown. The color green is the main color because this product claims to be eco-friendly. The people shown are happy and seem to be having fun playing with a green and white ball that looks like the earth.
This commercial is targeted at both males and females in their twenties and thirties. The people in this ad were all in this age group. The camera angle is at eye level so the viewers feel like they are equal with the people in the advertisement. The advertisers did this because they want to make the consumers feel that they are equal with this people and can easily do their part in helping the environment by buying the product. They want the viewers to see how happy these people are after buying the product because they helped the environment and they want the viewers to want to be that happy and feel that good about themselves.
The strategies the advertisers used are effective. Even though I'm not a part of the target audience, I wanted to buy the product. In fact, I did. I know a few people in the target group that bought the product after seeing the ad as well. The techniques used in this advertisement were very effective.
http://www.youtube.com/watch?v=8QjcyAWO5Jo

Olay Cleanser

I came across this advertisement while reading a magazine. It caught my eye because of the light colors used. The background is light blue and the writing is white. The model in this ad has very fair skin with light blue eyes, and hair so blonde it is almost white. These light colors were used because they look very clean. This ad is for a skin care product that claims to remove two times the amount of dirt and makeup than any other facial wash. This product claims to clean better than any other brand, therefore they used clean-looking colors in the background to get the point across.
The advertisers also make the consumers feel the need to satisfy curiosity. All this ad says is the product removes two times the amount of dirt than any other brand and it exfoliates the skin. The last thing this ad says is "For more on how to make your skin sing, visit SkinCareFacts.com". This makes the consumer want to go to the website and learn more about the product.
The advertisers want the consumers to believe that if they buy the product, their skin could be as flawless as the model's. The model is wearing very light makeup and has her hair tied back. It looks as if she just washed her face. The viewers notice this and want to look that beautiful after they just washed their face. This convinces them to buy the product.

The strategies the advertisers used were very smart. I think the advertisers tried to appeal to teenage girls and it worked. This ad made me want to buy the product because I want my skin to look as flawless as hers after I wash my face. The techniques and appeals used in this advertisement lured in teenage girls to buy or want to buy the product. 

J'adore by Dior

This perfume commercial is targeted at women ages 20-40. It is also targeted at upper-middle class and upper class people. In this ad, Caucasian females were represented.  These females rarely looked at the camera. They were mostly facing the side, looking up, or looking down. This is a form of snob appeal. Only one model looked at the camera while walking the runway.
The colors used in this commercial were dark. The two main colors were gold and black. The use of these colors show a need for prominence. Black and gold are considered classy colors. Some of the clothes worn in this commercial had jewels and sparkles to it, which also shows a need for prominence. The jewels and colors used show the viewer that this product is upper class.
The advertiser wants the viewers to understand that this product is for wealthier people. I feel that this ad is targeted to the wealthier people and is telling them that this product is something they need to have. The advertisers used the avante garde technique to appeal to the consumers.
http://www.youtube.com/watch?v=mXrWiJcmvBI

Abercrombie Bags

After shopping at Abercrombie for years, I finally discovered their motive for putting the shirtless guys on the bags. The company tries to appeal to both guys and girls through these bags. The advertizement is trying to show the boys that shop at Abercrombie that by shopping there they can become the guy on the bag. They put a buff guy on the bag with a six pack to draw the male shoppers' attention. These boys begin to believe that if they continue to shop at Abercrombie, girls will be as attracted to them as they are to the guy on the bag.
The girls that see this advertizement begin to think if they continue to shop at the store, they could end up being with the guy on the bag. This ad is trying to show girls that if they shop at Abercrombie, they will be accepted by the boys on the bags. The appeal used is need for affiliation.
One of the Abercrombie bags I have is in black and white and it says "fierce" in red. The company made this bag black and white because people tend to associate black and white with classiness. When people see these bags, they believe that this product is very high quality and for more well-to-do people. They put the word "fierce" on this bag in red because red is a bold color. Both the word and the color show that you are going to be making a bold fashion statement that will make you stand out. This satisfies one's need for attention.
The appeals Abercrombie has been using are very smart and have been very successful.

Justin Bieber's Girlfriend

I was re-reading one of my old magazines when I came across an advertizement for a perfume called "Justin Bieber's Girlfriend". One side of this advertizement shows some pictures of Justin Bieber by himself and a few pictures of Justin and a girl together. The other side of this ad shows Justin and the same girl leaning in to kiss each other.
This ad was using the need for affiliation appeal. The message this advertizement was trying to show is if you buy the perfume, you could be Justin Bieber's girlfriend. They are saying that Justin Bieber likes girls who use this product. Many girls are lured into the ad because they feel the need to be accepted by Justin.

There is also a snob appeal in this ad. In a few of the pictures of Justin by himself, he is looking away from the camera. When I saw these pictures, I began to think the advertizement is trying to say that Justin is too good for most girls. It is saying that if you buy the perfume, you will automatically become one of the few girls Justin would consider to become his girlfriend.

Maybelline Mascara Ad

I was reading an issue of Seventeen Magazine earlier today and I came across an advertizement for limited edition shades of Maybelline's great lash mascara. One half of the ad shows a picture of a girl wearing purple mascara. I thought this picture was very cool and it drew me into this advertizement. Then, I started to read what was on the ad. Words such as "trendy" were used. This word is very vague, so every one who reads this gives the word their own meaning. When I read the word, I immediately started to think it meant the next big invention in the world of makeup. Phrases were also used in this ad such as "America's favorite mascara gets greater". First off, they are trying to persuade readers that this product is the best of the best. They say that this is America's favorite mascara brand, but how is there any way of telling? They also said that the product has gotten "greater". What do they mean by greater? The wording used in this advertizement is very vague. They language used is meant to manipulate the readers that this product is a must-have and that this mascara is the best of the best. At first, I was drawn into this ad because of the picture and the language used, but then I realized that the company was just trying to trick readers into buying the product.

SPCA commercials

Whenever an SPCA commercial airs, I become very emotional. I feel very upset when I see images of abused animals that need a home. When I watch these commercials, I feel like I need to go to the SPCA and adopt one of these pets. This is the goal of the commercials. The company uses pathos to appeal to the viewers. They do this by playing sad music in the background and showing pictures of sad-looking animals. In some of the commercials I have seen, they have put phrases on the screen such as "every hour an animal is beaten or abused" or "they suffer alone and terrified". These phrases are meant to reach out to the viewers and make them feel bad for the animals. This is a very good technique because it shows the people watching these commercials how big and serious of a problem this is. It makes the viewers want to help. However, the SPCA used a technique that I didn't like in one of the commercials that I saw. The first half of the commercial was very sad, but in the second half, they tried to bribe the readers to donate. They said anyone who donates $18 in the next half hour would receive a picture of an animal in the shelter along with a tote bag. I wish they didn't try to bribe the viewers. The commercial was already sad and made people want to donate.  I felt that by bribing people, the viewers donated to get the free gift instead of helping the animals, which was the whole purpose. Besides this, the SPCA is great at making commercials that leave an emotional feeling with the viewers.

http://www.youtube.com/watch?v=IO9d2PpP7tQ