Steam Waver Ad

While reading Seventeen Magazine, I came across an ad for the Steam Waver. This product is a hair crimper that is supposed to give you "big beachy waves" and "high intensity shine". Although I would never buy the product, I can see the appeal it has on the consumers. The appeals used are the need for attention and the need for autonomy. This ad shows a woman that goes from having average straight, flat hair to having this wavy, voluminous head of hair. The girl goes from being plain to standing out. A lot of the people that see this ad wish to undergo such a transformation. They want to stand out as much as the woman did. The consumers believe that this transformation is possible if they buy the Steam Waver. The advertisers make the consumers believe this by using the technique plain folks. In the before picture they show the woman looking average. There is nothing special about her. She looks like any average person. Then they show her after she uses the product. Her hair stands out and she no longer looks so average. Glittering generalities is also used in this ad. The words "young" and "sexy" appear at the top of the advertisement. The words appeal to the viewers because they want to feel both young and sexy. The two main colors used in this ad are black and dark purple. The black gives the ad a more intense vibe and the purple represents boldness. These intense colors were used to help show how intense the transformation is once you use the product.