Martin Scorsese iPhone/Siri Commercial

This commercial is meant to appeal to an older crowd. I believe this because the guy in the commercial is an elderly man. I also believe that it appeals to the upper class. This is because the man in the commercial has his own driver and when they show a map on his phone the place it shows is the well-to-do Upper East Side of New York. The advertiser wants the viewers to see how easy it is to use Siri. They show Martin Scorsese speaking into the phone and getting a reply a second later. The consumer notices how helpful Siri is and how easy it is to use Siri, so they want to buy the phone. In reality, it isn't that easy. You need to talk very slow and clear so Siri can understand you. And half of the time the app isn't able to understand what you said. The advertisers make the viewers interested in the commercial by using the testimonial and simple solutions techniques. The text in the commercial is white. When I think of the color white, I think of "pure" and "good". I then began to associate the iPhone 4S and Siri with those words.